Contemplation: Web ads vs. TV ads

The problem with web advertising is that you never know what is going to be a success. They spoke about viral videos being here today and gone tomorrow. That's exactly what it is. An advertiser does not know what will be a complete success and for how long--let alone who is actually paying attention to the ads when they are present.


Television advertising is consistent and makes those without Tivo have to take a break from their regularly scheduled program. Even if it is ignored the first or second time, the ads will eventually make it through. It's not just that, but TV ads are more credible than those on the internet. It may be because the internet is still relatively new, but when the customers are able to control what they subject themselves to, it's a lot easier to overlook an ad or click the little "X" in the top right corner to make the video disappear.