Blogger Assignment #6

HEY, EVERYONE!! CHECK OUT THIS RAW VIDEO, AND PLEASE LEAVE COMMENTS! THANKS! RESPONSIBILITY ALWAYS WINS!!






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Let's see. The overall experience was definitely an eye-opening one. I mean, there were people that positively perceived us, and then there were the people that just wanted nothing to do with us. But our group did affect a few people; some even felt they needed to voice their opinions of it in the Daily Egyptian. But even if we don't completely change people over night, I'm just glad we're able to get them talking. That's my goal; that's my success!

Blogger Assignment: #5

During the RAW campaign, I was able to catch a glimpse of two different groups. The first one I came across was the "Beer Goggle" group. They placed goggles made out of duck tape and saran-wrap in front of one of the entrance doors to Lawson. I liked the way they did it because, as a bystander, it made me curious as to what this contraption was blocking my view! It was funny, but at the same time, it was a serious matter as well. They were trying to get others to realize that their vision IS impaired when involving alcoholic beverages. And I think it was affective--but only short-term. It was one of those moments where you think "oh, that's interesting AND true," but by the weekend, the image and experience would be long gone. I think the project would've been more effective if their project was on more than one door. If someone would've been talking to each person that walked through the goggle experience and "made it" out alive, there would've been a shared moment and gateway to change.


The second group I experienced was the tailgating group that went across campus yelling and wearing interesting t-shirts. I liked their group the most because they had a lot of energy and teamwork. Not only did they get your attention, but they had people talking. I only watching them for a moment because I had to leave for an exam, but their yelling had even those indoors speaking of their shenanigans. Their group was effective because they were "in your face." And the truth written on both front and back of each person's t-shirt showed the "dangerously fun" and "academically scary" part of falling in line with these negative societal practices. The only thing I worried about was whether people would take them seriously or not. I think that would be the biggest problem to overcome. Would people laugh it off or would they actually pay attention?

And realistically, I don't think the impact we're looking for will happen as far as a "major" change across campus. But effecting just one person is better than none. Anyway, the reason I say that there might not be a huge change is because my group, Group A, actually ran into a couple of guys that claimed that movements like these actually drive them and others they've spoken with to "drink out of spite." So, realistically, we might change a few minds, but being aggressive advocators of binge drinkers could also drive hard-headed individuals, those that need it the most, away.

Blogger Assignment: #4

Questions for Exam # 1:

1. What are the five elements that complete the Communication Process?

2. What are the four Corporate Names and what does each one stand for?

3. List four of the eight types of brands.