Blogger Assignment: #9

Exam 3 Questions


CHAPTER 8:
1. Which of the following is not an advantage of Television Advertising?
a.High Frequency Potential
b.Segmentation possibilities through cable
c.Short amount of copy
d.High intrusion value


2. Which of the following is an advantage of Newspaper Advertising?
a. Internet classified competition
b. Limited audience
c. Short life span
d. Cumulative volume discounts


Video Question:
3. What was the name of the airline branching the new name Song?
a. American Airlines
b. Delta
c. British Airways
d. Continental


Chapter 9:
4. Examples of giveaways are:
a. Apparel
b. Glassware
c. Recognition awards
d. All of the above


Chapter 10:
5. How many requested coupons are electronically delivered over the internet?
a. 28%
b. 18%
c. 50%
d. 90%