Final Exam Questions

Web Analytics:


1. True or False: Web analytics is the gathering and parsing of data.
2. We use Web Analytics because of which of the following?
a. Most archival user study involved surveys/interviews
b. Allows unobtrusive observation of actions
c. May provide basis for action/further study
d. All of the Above


Design


1. True or False: To design is to devise for a specific function or end.
2. True or false: Natural mappings draw upon physical analogies and cultural standards, leading to immediate comprehension.


Gaming:


1. True or False: 40% of gamers say that games are more unrealistic when actual brands are embedded.
2. In In-Game Advertising, you want to make sure you do all of the following except
a. Don't allow product placement in video games to diminish game-play quality.
b. Don't enforce special rules for your product or brand that don't apply to the rest of the game.
c. Don't insist that players perform tasks that don't enhance the game-play just for the sake of a brand interaction
d. All of the above


Landing Pages


1. What order of progression do you follow in entering a complete landing page
a. Offer, Forms, Navigation, Thank You Page
b. Offer, Forms, Thank You Page, Navigation
c. Navigation, Offer, Forms, Thank You Page
d. Forms, Offer, Navagation, Thank You Page
2. True or False: In creating a landing page, you must only have a headline and body copy.


Mobile Advertising:


1. True or False: Types of mobile display ads, content sponsorships, and video messages.
2. True or False: An immersive applica,on offers a full‐screen, visually rich environment that’s focused on the content and the user’s experience with that content.


Social Media:
1. One affective step to being effective on Twitter is to
a. Engage
b. Advertise
c. Be Secretive
d. Do not develop guidelines


Online Video:
1. In order to monetize online video, you must have
a. content creators
b. content publishers
c. Advertisers through Ad services and networks
d. All of the above
2. True or False: Viral marketing is a term used to describe the technique used to decrease awareness of a certain advertisement through self-replicating processes


Future of Online Advertising:


1. True or False: Consumers are evolving with technology