Blogger Assignment: #6

I. Chapter Questions for Exam:
A. Chapter 4
1. What is Market Segmentation?
a. process of identifying specific purchasing groups based on their needs,
attitudes, and interests.
B. Chapter 5
1. How do you go about choosing an agency?
a. Set Goals
b. Select process and criteria
c. Screen initial list of applicants
d. Request client references
e. Reduce list to two-three viable agencies
f. Request creative pitch
g. Select agency
C. Chapter 6
1. List and explain the seven popular advertising appeals.
D. Chapter 7
1. Give three examples of how to beat ad clutter.