Assign 4: Super Bowl Buzz

It was really hard to choose one commercial because they were all truly unique. When going about selecting the best commercial with the most follow, I had to do some dwindling. It was kind of hard to focus on twitter because I wasn’t familiar with it. So, instead, I chose to use youtube.com and track the flow from several viewers over the course of a few days.


Initially, I looked at the number of views tracked and comments made by users, but with the love building Google commercial, I noticed it had been available online for at least two months. With over 3 million views and 3,000 comments—half of which were posted after the commercial aired during the 2010 Super Bowl—I chose to investigate further.


I wanted to look at the Doritos commercial with the child slapping the man looking to take his mother out on a date; the decision came mostly because of the buzz made throughout the internet; however, with only half a million views and less than 900 comments since the commercial was uploaded, it still paled in comparison with Google and its connection with their audience.


The third top commercial—based on Youtube user views—was the Betty White Snickers commercial. Even though the commercial had been viewed over 1.3 million times in the past six days, less than 400 comments were left about the advertisement.
So, the commercial I chose to stick with was the Google commercial. It impressed me how much the users identified with Google. The idea of going viral—or having a general television commercial—is to get people talking. That was exactly what they did. Google shared an identity through love and courage. Some people spoke about how they were given chills or how the ad made them cry. Others spoke about how smart it was or how it cheered them up. And then, there were others who were so inspired that they had to find out the background music to the advertisement.


The overall idea Google captured was the insight of connecting. Initially, I didn’t believe it would captivate so many users because the commercial wasn’t made to be funny; it was made to be real. Google represented the American love story; and, through them, consumers found their fairytale too.


I didn’t think Google had many negatives. Some viewers felt the commercial could have been more creative; however, I saw it as a story where the user could paint the pages with their image. Others seemed to be completely turned off to the aspect of love, but that wasn’t anything Google could change.


I’m not too sure what Google can do to amp chatter. People are commenting on it as I type this paper. So, I probably wouldn’t change a thing.