Most of the ads that targeted me had several similar qualities that mirrored my lifestyle. I've been in a relationship for four years; I love to travel; and, I enjoy a new experience!
I didn't see many targeting mechanisms; however, I noticed that Facebook matched my progression, whereas the lipstikmag.com matched my spontaneous personality.
Some of the products were relevant, but at the same time, I was shown a link to engagement rings on one page and a link to match.com on another. I think there's more ambiguity on larger websites like cnn.com or msn.com. Although, I was curious as to whether they chose to show me the cholestorol medication because of my age groups tendency to grab fast food or because my race is prone to high cholestorol.
One truth that uncovered my willing blind eyes was that I never noticed how congruent online advertising was to my life. I always chose to look past on purpose so I would never get caught up in the constant distraction that floods the television, magazines, etc. If it wasn't for this homework assignment, I would probably still be in the dark. But... then, why would you want the consumers to know how closely their lives are being monitored...??? Toooooo freaky.
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