I received 14 hits, with 28 pageviews, over the course of three days. The site usage was very interesting because it broke down the user rate of new visitors, as well as the average time spent by each new user. The average individual visited two pages, so, that showed me that I need to work on hooking the reader. If they were not interested in what was on the sight, I would not be able to keep them there. The Depth of Visit also mirrored this data because it broke down how many users stopped at page one.
The Map Overlay was very interest because it pin-pointed where my viewers were coming from. This would work very well in configuring the appropriate, designated marketing areas when it came to selling my new product. Without it, I would be basing my production line off only the need of the user--and not the location of demand. I had one viewer in Chicago, and everyone else was in Carbondale, IL. Another interesting tools showed the breakdown of browsers. With information like that, I would have to make sure my content was available for use on Firefox, Safari, and Internet Explorer.
I liked Top Content because it separated the good webpages from the sup-par pages. By comparing unique view to page views, along with the time spent on each page, I was able to figure out which pages attracted the most users. It was so precise that I wouldn't be able to see myself using anything else to measure my self-marketing success.
Thursday, March 25, 2010
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