Midterm Example Questions:

Ch.1
1. True or False: XHTML stands for Extensible HyperText Markup Language.

2. True or False: Flash is a graphics animation program, written but not marketed by Macromedia.

Ch.2
1. What are the new mega trends of marketers?
a. Commoditization
b. Buyers Reward Authenticity
c. Markets are Global Conversations
d. All of the above

Ch.3
Social media economics consists of all of the following except:
a. Rooted in small markets
b. Delivery is cheap and outsourced
c. High barrier to entry
d. Fat margins, low fixed cost

Ch.4
1. What are the types of ad networks?
a. Representative, Blind and Targeted
b. Representative, Blind and Temporary
c. Representative, Blind and Tentative

Ch.5
1. True or False: Two prominent methods of online audience measurement are Nielsen/ netratings and Comscore networks

Ch.6
True or False: On an average day, people spend 3.5 mins on email and 24 mins with search engines