Blogger Assignment #6

HEY, EVERYONE!! CHECK OUT THIS RAW VIDEO, AND PLEASE LEAVE COMMENTS! THANKS! RESPONSIBILITY ALWAYS WINS!!






Also, PLEASE take this AAF survey! Here's the link! http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA



Let's see. The overall experience was definitely an eye-opening one. I mean, there were people that positively perceived us, and then there were the people that just wanted nothing to do with us. But our group did affect a few people; some even felt they needed to voice their opinions of it in the Daily Egyptian. But even if we don't completely change people over night, I'm just glad we're able to get them talking. That's my goal; that's my success!

Blogger Assignment: #5

During the RAW campaign, I was able to catch a glimpse of two different groups. The first one I came across was the "Beer Goggle" group. They placed goggles made out of duck tape and saran-wrap in front of one of the entrance doors to Lawson. I liked the way they did it because, as a bystander, it made me curious as to what this contraption was blocking my view! It was funny, but at the same time, it was a serious matter as well. They were trying to get others to realize that their vision IS impaired when involving alcoholic beverages. And I think it was affective--but only short-term. It was one of those moments where you think "oh, that's interesting AND true," but by the weekend, the image and experience would be long gone. I think the project would've been more effective if their project was on more than one door. If someone would've been talking to each person that walked through the goggle experience and "made it" out alive, there would've been a shared moment and gateway to change.


The second group I experienced was the tailgating group that went across campus yelling and wearing interesting t-shirts. I liked their group the most because they had a lot of energy and teamwork. Not only did they get your attention, but they had people talking. I only watching them for a moment because I had to leave for an exam, but their yelling had even those indoors speaking of their shenanigans. Their group was effective because they were "in your face." And the truth written on both front and back of each person's t-shirt showed the "dangerously fun" and "academically scary" part of falling in line with these negative societal practices. The only thing I worried about was whether people would take them seriously or not. I think that would be the biggest problem to overcome. Would people laugh it off or would they actually pay attention?

And realistically, I don't think the impact we're looking for will happen as far as a "major" change across campus. But effecting just one person is better than none. Anyway, the reason I say that there might not be a huge change is because my group, Group A, actually ran into a couple of guys that claimed that movements like these actually drive them and others they've spoken with to "drink out of spite." So, realistically, we might change a few minds, but being aggressive advocators of binge drinkers could also drive hard-headed individuals, those that need it the most, away.

Blogger Assignment: #4

Questions for Exam # 1:

1. What are the five elements that complete the Communication Process?

2. What are the four Corporate Names and what does each one stand for?

3. List four of the eight types of brands.

Blogger Assignment: #3

1. The brand name of my product is Victoria's Secret.
2. Five things that come to mind about this product: Frilly, comfortable, sexy,soft, and expensive.
3. I would say that the commercials have shaped my existance about this brand--that and ultimately the "white" image of beauty and appeal. We ddidn't start out in a highly sexual society, but our commercials are slowly starting to portray what America is becoming.
4. Surprisingly, there was no link for Victoria's Secret, so I chose an alternate brand called Tommy Hilfiger. Top 10 listing under Brandtags.net: Pretentious, Preppy, Racist, Gay, Ghetto, Fashion, Expensive, Crap, Clothes, and American.
5. I agree with the brandtags.net website. Some of their description words never crossed my mind, while others hit the nail on the head. To be honest, I use to wear Tommy Hilfiger until I found out it was a racist clothing line. I mean, we're all impressionable, so I can see how some of these images and descriptions could rub off on other consumers. But to add to my racism boycott, I wasn't the only one of my friends who stopped wearing it. All of my close friends and family members stopped using their products.

Second Homework Assign.

This is my favorite ad because it gets me interested. It involves me visually, and makes me want to figure out what the ad is advertising. It's a Turkish commercial, and even though I can't understand it, their idea makes me want to find out more about them. What catches me the most about this commercial is, of course, the movement. They engage two of my favorite things--music and dance. Not only do they create, but they use sight to connect.

The ad makes me "think" about using their product, but I'm not sold completely on the idea. It probably would make a difference if I had prior knowledge of their bank. It just seems like an extra "hassle" to try to get involved with Akbank.

This ad is not effective; however, I say this because I am unfamiliar with this bank. I am also young and still learning about finances, but maybe in a couple of years I'll be interested.

Goals

Hello. My name is Melahnie Springfield, and I've just entered a JRNL 301 course. This is my first semester as a Journalism major, and I'm excited to complete my degree in Advertisement.
My Goals for this semester are as follows:

1. To get an 'A' in this class--or should I say most classes
2. To gain an understanding as to what Journalism underlines
3. To build great student-teacher relations
4. To incorporate my creativity with my journalistic side
5. TO HAVE FUN ;-)

Leaf Secrets--A prose poem written by myself

Fall falling leaves shroud the children like winding-sheets of paper-shreddings. Like God given wings, they twist—twirling up and down the children's colorless garments—smudge painting their clothes lion-eye yellow and chestnut-core beige. Outstretch their mitt-like hands to cup, catch, and scoop—to interrupt its leaf-time mélange; but, the children can't unearth the hidden secret of a leaf's spirit. Hidden in its dry-water wrinkles are sunset sonnets, the cries of clouds, the voices of earth, and the tale ending of night.