Web Analytics:
1. True or False: Web analytics is the gathering and parsing of data.
2. We use Web Analytics because of which of the following?
a. Most archival user study involved surveys/interviews
b. Allows unobtrusive observation of actions
c. May provide basis for action/further study
d. All of the Above
Design
1. True or False: To design is to devise for a specific function or end.
2. True or false: Natural mappings draw upon physical analogies and cultural standards, leading to immediate comprehension.
Gaming:
1. True or False: 40% of gamers say that games are more unrealistic when actual brands are embedded.
2. In In-Game Advertising, you want to make sure you do all of the following except
a. Don't allow product placement in video games to diminish game-play quality.
b. Don't enforce special rules for your product or brand that don't apply to the rest of the game.
c. Don't insist that players perform tasks that don't enhance the game-play just for the sake of a brand interaction
d. All of the above
Landing Pages
1. What order of progression do you follow in entering a complete landing page
a. Offer, Forms, Navigation, Thank You Page
b. Offer, Forms, Thank You Page, Navigation
c. Navigation, Offer, Forms, Thank You Page
d. Forms, Offer, Navagation, Thank You Page
2. True or False: In creating a landing page, you must only have a headline and body copy.
Mobile Advertising:
1. True or False: Types of mobile display ads, content sponsorships, and video messages.
2. True or False: An immersive applica,on offers a full‐screen, visually rich environment that’s focused on the content and the user’s experience with that content.
Social Media:
1. One affective step to being effective on Twitter is to
a. Engage
b. Advertise
c. Be Secretive
d. Do not develop guidelines
Online Video:
1. In order to monetize online video, you must have
a. content creators
b. content publishers
c. Advertisers through Ad services and networks
d. All of the above
2. True or False: Viral marketing is a term used to describe the technique used to decrease awareness of a certain advertisement through self-replicating processes
Future of Online Advertising:
1. True or False: Consumers are evolving with technology
Thursday, May 6, 2010
Friday, April 16, 2010
Contemplation: Web ads vs. TV ads
The problem with web advertising is that you never know what is going to be a success. They spoke about viral videos being here today and gone tomorrow. That's exactly what it is. An advertiser does not know what will be a complete success and for how long--let alone who is actually paying attention to the ads when they are present.
Television advertising is consistent and makes those without Tivo have to take a break from their regularly scheduled program. Even if it is ignored the first or second time, the ads will eventually make it through. It's not just that, but TV ads are more credible than those on the internet. It may be because the internet is still relatively new, but when the customers are able to control what they subject themselves to, it's a lot easier to overlook an ad or click the little "X" in the top right corner to make the video disappear.
Television advertising is consistent and makes those without Tivo have to take a break from their regularly scheduled program. Even if it is ignored the first or second time, the ads will eventually make it through. It's not just that, but TV ads are more credible than those on the internet. It may be because the internet is still relatively new, but when the customers are able to control what they subject themselves to, it's a lot easier to overlook an ad or click the little "X" in the top right corner to make the video disappear.
Thursday, March 25, 2010
Google Analytics Assignment
I received 14 hits, with 28 pageviews, over the course of three days. The site usage was very interesting because it broke down the user rate of new visitors, as well as the average time spent by each new user. The average individual visited two pages, so, that showed me that I need to work on hooking the reader. If they were not interested in what was on the sight, I would not be able to keep them there. The Depth of Visit also mirrored this data because it broke down how many users stopped at page one.
The Map Overlay was very interest because it pin-pointed where my viewers were coming from. This would work very well in configuring the appropriate, designated marketing areas when it came to selling my new product. Without it, I would be basing my production line off only the need of the user--and not the location of demand. I had one viewer in Chicago, and everyone else was in Carbondale, IL. Another interesting tools showed the breakdown of browsers. With information like that, I would have to make sure my content was available for use on Firefox, Safari, and Internet Explorer.
I liked Top Content because it separated the good webpages from the sup-par pages. By comparing unique view to page views, along with the time spent on each page, I was able to figure out which pages attracted the most users. It was so precise that I wouldn't be able to see myself using anything else to measure my self-marketing success.
The Map Overlay was very interest because it pin-pointed where my viewers were coming from. This would work very well in configuring the appropriate, designated marketing areas when it came to selling my new product. Without it, I would be basing my production line off only the need of the user--and not the location of demand. I had one viewer in Chicago, and everyone else was in Carbondale, IL. Another interesting tools showed the breakdown of browsers. With information like that, I would have to make sure my content was available for use on Firefox, Safari, and Internet Explorer.
I liked Top Content because it separated the good webpages from the sup-par pages. By comparing unique view to page views, along with the time spent on each page, I was able to figure out which pages attracted the most users. It was so precise that I wouldn't be able to see myself using anything else to measure my self-marketing success.
Tuesday, March 2, 2010
Midterm Example Questions:
Ch.1
1. True or False: XHTML stands for Extensible HyperText Markup Language.
2. True or False: Flash is a graphics animation program, written but not marketed by Macromedia.
Ch.2
1. What are the new mega trends of marketers?
a. Commoditization
b. Buyers Reward Authenticity
c. Markets are Global Conversations
d. All of the above
Ch.3
Social media economics consists of all of the following except:
a. Rooted in small markets
b. Delivery is cheap and outsourced
c. High barrier to entry
d. Fat margins, low fixed cost
Ch.4
1. What are the types of ad networks?
a. Representative, Blind and Targeted
b. Representative, Blind and Temporary
c. Representative, Blind and Tentative
Ch.5
1. True or False: Two prominent methods of online audience measurement are Nielsen/ netratings and Comscore networks
Ch.6
True or False: On an average day, people spend 3.5 mins on email and 24 mins with search engines
1. True or False: XHTML stands for Extensible HyperText Markup Language.
2. True or False: Flash is a graphics animation program, written but not marketed by Macromedia.
Ch.2
1. What are the new mega trends of marketers?
a. Commoditization
b. Buyers Reward Authenticity
c. Markets are Global Conversations
d. All of the above
Ch.3
Social media economics consists of all of the following except:
a. Rooted in small markets
b. Delivery is cheap and outsourced
c. High barrier to entry
d. Fat margins, low fixed cost
Ch.4
1. What are the types of ad networks?
a. Representative, Blind and Targeted
b. Representative, Blind and Temporary
c. Representative, Blind and Tentative
Ch.5
1. True or False: Two prominent methods of online audience measurement are Nielsen/ netratings and Comscore networks
Ch.6
True or False: On an average day, people spend 3.5 mins on email and 24 mins with search engines
Thursday, February 25, 2010
Assign 6: Clicks and Delivery
Clicks
Clicks are an inaccurate measure because some of them are pop-up ads that are purposely placed in the way. They are intrusive in a sense that an individual doesn't know why the news story they are trying to read will not come up. Eventually, they realize an animated ad was placed strategically over the story for individuals to possibly get distracted by advertisements for their goods or services. It's also an inadequate measure because of click fraud, but in the article, they question how affective an ad can be if the individual is set on buying their product anyway.
In all honesty, I believe clicks are inadequate because I have been fooled on several occasions by pop-up advertising. Most of the time, I don't click on side-bar advertising because I see them as an alternative to what I'm originally searching for. Only when I'm intent on buying do I actually click.
I will say, to a certain extent, we are cheapening the value of the click because of click fraud, accidental clicks, and by devaluing a small percentage of customers who do change their mind based off online advertising; however, we can't really say how affective it is if results only slightly speak for themselves.
To be frank, I like Google Ad Planner as a way of measure. If there was a way to measure specific ads verses just clicked upon website via demographics, there would be a more efficient way of marketing towards our target audience. I mean, in general, all a company can do is try to remain top-of-mind, so they have to make the consumer know they are there.
Delivery
The solution the article offers is based upon time. The more time an ad spends in front of a consumer, the sooner the consumer will remember their company. Even though it's a very open-ended statement, there's truth within it where I agree. If the ad is there time after time, I will eventually pay attention to it. The company or ad may not have relevance to my life at the time, but eventually, it can. As far as making a change in online advertising, I don't think there really is a greater solution, yet. Consumers have a choice to pay attention because they are in control unlike through the use of tradition media, so until someone finds a way to monopolize the internet, all advertisers can do is wait.
Clicks are an inaccurate measure because some of them are pop-up ads that are purposely placed in the way. They are intrusive in a sense that an individual doesn't know why the news story they are trying to read will not come up. Eventually, they realize an animated ad was placed strategically over the story for individuals to possibly get distracted by advertisements for their goods or services. It's also an inadequate measure because of click fraud, but in the article, they question how affective an ad can be if the individual is set on buying their product anyway.
In all honesty, I believe clicks are inadequate because I have been fooled on several occasions by pop-up advertising. Most of the time, I don't click on side-bar advertising because I see them as an alternative to what I'm originally searching for. Only when I'm intent on buying do I actually click.
I will say, to a certain extent, we are cheapening the value of the click because of click fraud, accidental clicks, and by devaluing a small percentage of customers who do change their mind based off online advertising; however, we can't really say how affective it is if results only slightly speak for themselves.
To be frank, I like Google Ad Planner as a way of measure. If there was a way to measure specific ads verses just clicked upon website via demographics, there would be a more efficient way of marketing towards our target audience. I mean, in general, all a company can do is try to remain top-of-mind, so they have to make the consumer know they are there.
Delivery
The solution the article offers is based upon time. The more time an ad spends in front of a consumer, the sooner the consumer will remember their company. Even though it's a very open-ended statement, there's truth within it where I agree. If the ad is there time after time, I will eventually pay attention to it. The company or ad may not have relevance to my life at the time, but eventually, it can. As far as making a change in online advertising, I don't think there really is a greater solution, yet. Consumers have a choice to pay attention because they are in control unlike through the use of tradition media, so until someone finds a way to monopolize the internet, all advertisers can do is wait.
Thursday, February 18, 2010
Assign: 5
Most of the ads that targeted me had several similar qualities that mirrored my lifestyle. I've been in a relationship for four years; I love to travel; and, I enjoy a new experience!
I didn't see many targeting mechanisms; however, I noticed that Facebook matched my progression, whereas the lipstikmag.com matched my spontaneous personality.
Some of the products were relevant, but at the same time, I was shown a link to engagement rings on one page and a link to match.com on another. I think there's more ambiguity on larger websites like cnn.com or msn.com. Although, I was curious as to whether they chose to show me the cholestorol medication because of my age groups tendency to grab fast food or because my race is prone to high cholestorol.
One truth that uncovered my willing blind eyes was that I never noticed how congruent online advertising was to my life. I always chose to look past on purpose so I would never get caught up in the constant distraction that floods the television, magazines, etc. If it wasn't for this homework assignment, I would probably still be in the dark. But... then, why would you want the consumers to know how closely their lives are being monitored...??? Toooooo freaky.
Thursday, February 11, 2010
Assign 4: Super Bowl Buzz
It was really hard to choose one commercial because they were all truly unique. When going about selecting the best commercial with the most follow, I had to do some dwindling. It was kind of hard to focus on twitter because I wasn’t familiar with it. So, instead, I chose to use youtube.com and track the flow from several viewers over the course of a few days.
Initially, I looked at the number of views tracked and comments made by users, but with the love building Google commercial, I noticed it had been available online for at least two months. With over 3 million views and 3,000 comments—half of which were posted after the commercial aired during the 2010 Super Bowl—I chose to investigate further.
I wanted to look at the Doritos commercial with the child slapping the man looking to take his mother out on a date; the decision came mostly because of the buzz made throughout the internet; however, with only half a million views and less than 900 comments since the commercial was uploaded, it still paled in comparison with Google and its connection with their audience.
The third top commercial—based on Youtube user views—was the Betty White Snickers commercial. Even though the commercial had been viewed over 1.3 million times in the past six days, less than 400 comments were left about the advertisement.
So, the commercial I chose to stick with was the Google commercial. It impressed me how much the users identified with Google. The idea of going viral—or having a general television commercial—is to get people talking. That was exactly what they did. Google shared an identity through love and courage. Some people spoke about how they were given chills or how the ad made them cry. Others spoke about how smart it was or how it cheered them up. And then, there were others who were so inspired that they had to find out the background music to the advertisement.
The overall idea Google captured was the insight of connecting. Initially, I didn’t believe it would captivate so many users because the commercial wasn’t made to be funny; it was made to be real. Google represented the American love story; and, through them, consumers found their fairytale too.
I didn’t think Google had many negatives. Some viewers felt the commercial could have been more creative; however, I saw it as a story where the user could paint the pages with their image. Others seemed to be completely turned off to the aspect of love, but that wasn’t anything Google could change.
I’m not too sure what Google can do to amp chatter. People are commenting on it as I type this paper. So, I probably wouldn’t change a thing.
Initially, I looked at the number of views tracked and comments made by users, but with the love building Google commercial, I noticed it had been available online for at least two months. With over 3 million views and 3,000 comments—half of which were posted after the commercial aired during the 2010 Super Bowl—I chose to investigate further.
I wanted to look at the Doritos commercial with the child slapping the man looking to take his mother out on a date; the decision came mostly because of the buzz made throughout the internet; however, with only half a million views and less than 900 comments since the commercial was uploaded, it still paled in comparison with Google and its connection with their audience.
The third top commercial—based on Youtube user views—was the Betty White Snickers commercial. Even though the commercial had been viewed over 1.3 million times in the past six days, less than 400 comments were left about the advertisement.
So, the commercial I chose to stick with was the Google commercial. It impressed me how much the users identified with Google. The idea of going viral—or having a general television commercial—is to get people talking. That was exactly what they did. Google shared an identity through love and courage. Some people spoke about how they were given chills or how the ad made them cry. Others spoke about how smart it was or how it cheered them up. And then, there were others who were so inspired that they had to find out the background music to the advertisement.
The overall idea Google captured was the insight of connecting. Initially, I didn’t believe it would captivate so many users because the commercial wasn’t made to be funny; it was made to be real. Google represented the American love story; and, through them, consumers found their fairytale too.
I didn’t think Google had many negatives. Some viewers felt the commercial could have been more creative; however, I saw it as a story where the user could paint the pages with their image. Others seemed to be completely turned off to the aspect of love, but that wasn’t anything Google could change.
I’m not too sure what Google can do to amp chatter. People are commenting on it as I type this paper. So, I probably wouldn’t change a thing.
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